The Plus Fishing Concept

Plus Fishing is a company created especially for the European distribution of the very best products for lure fishing. We have carefully selected some of the finest Japanese manufacturers who truly specialise in hard & soft plastic lures, fishing lines and tackle accessories for salt and fresh water predatory fishing.

1. Deps - A company that is at the top of angler satisfaction among lure enthusiasts in Japan thanks to the unique designs of the big bass hunter, Kazumasa Okumura. Specialising in the capture of big fish = “Style of Deps”

2. O.S.P (Osprey Spiritual Performer) – Relatively young, but already a very well known brand, thanks to the unbelievable quality of innovative baits designed by the famous Japanese professional Toshinari Namiki.

3. FLT (Flex Lure Technology) - The brand that is literally beset by anglers in Japan because of the quality and originality of their ultra life like baits and the man who created them, Seiji Kato. A well respected business partly due to the care shown throughout the entire production process.

4. Dice – The salt water lure division born out of the famous Jackall Bros. Produced especially to target salt water predators. Designed by the creative genius that is Seiji Kato.

5. Yamatoyo – State of the art braid, monofilament and fluorocarbon fishing lines. Superior quality, great strength and thinner diameters are achieved due to technology and vast experience within this field.

6. Zappu – A business headed up by the highly respected pioneer, Takuma Hata. Products that are entirely focussed on the creation of proven lure accessories mixed with an environmentally friendly philosophy.

This comprehensive range of products allows Plus Fishing to present products and ideas crafted in Japan with quality and innovation that is unsurpassed.

Our work doesn’t just stop at static distribution to retailers. Our aim is to not only supply brand new product concepts at great prices but to create additional value for anglers by assisting them to understand our products more thoroughly via our interactive website. The Japanese perfectionist mentality can’t help but to improve every single object through careful study, repeated engineering improvements and testing mania in the search for perfection. The result of all this research very often results in products which can be very technical yet also very versatile. This versatility and critical communication can be impossible due to the misunderstanding of the Japanese language. This is where we add further value.

Shore, Lake, Kayak, River and Boat anglers alike will be able to take advantage of this added value by clicking on a manufacturers name, browsing their range, looking at various product pictures and watching videos of our products in action. Not only this, but there will be rigging demos and the all important and proven “retrieval technique” information. This will undoubtedly help our customers increase their catch rate, land bigger fish and overall, enhance their enjoyment when lure fishing.

Once you have perused the site you can click on the “Dealer” link and find the nearest retailer to you. The news & blog pages will be updated regularly with the latest information on new products, updates from the manufacturers, recent fishing trips, and further technical help on our products. Please add us to your “favourites” and keep coming back for the latest insights and product developments.

We sincerely thank you for each visit.

Plus Fishing supports Catch & Release and the essential work carried out by B.A.S.S (www.ukbass.com)