In the European sport fishing landscape, a new chapter is about to open. Plus Fishing, long synonymous with excellence, vision, and uncompromising selection, announces the start of a strategic collaboration with DRT (Division Rebel Tackle), one of the most iconic and innovative Japanese brands worldwide. For years, Plus Fishing has brought to Europe exclusively the best of Japanese production, building a strong and recognizable identity based on absolute quality, technical research, and performance in the field. A path made of precise choices, which has allowed the company to become a reference point for professionals, competitive anglers, and advanced enthusiasts.
The entry of DRT marks a turning point. The Japanese brand is a concentration of success, experimentation, and radical design, capable of redefining industry standards thanks to proprietary materials, advanced technical solutions, and an unconventional vision. DRT does not follow trends: it creates them.
Starting in 2026, Plus Fishing will be the only official DRT distributor for all of Europe, taking exclusive control of the distribution of the brand and its collections on the European market. A strong choice that confirms Plus Fishing’s desire to lead the market, not to follow it.
This partnership represents a clear declaration of intent: to bring to Europe only brands capable of making a difference, further raising the technical and qualitative level of the available offering.
Further details, product news, and launch strategies will be revealed in the coming months. Stay connected. The future begins now.
